Events & Society Beyond the Product: why luxury is becoming a cultural experience As luxury brands move beyond products to create deeper cultural connections, Falconeri's collaboration with artist Eric Walsky in Basel offers a compelling example of how craftsmanship, creativity and materials can become a shared language. Luxury has always maintained a close relationship with art. From collaborations with contemporary artists By Veronica Gautschi • 4 min read
Fondazione Prada, Milan Trending stories Luxury still sells desire. But desire has changed. Luxury is no longer defined solely by what we own, but by how we live. From LVMH to Prada, leading brands are moving beyond products to create immersive experiences, cultural connections and a sense of belonging, redefining desire and shaping the future of luxury. By Veronica Gautschi • 4 min read
