iTravel and iPremium Media were delighted to participate in Jumeirah's event during ILTM Cannes, gaining firsthand insights into the most exciting developments. This headline highlights Jumeirah's significant presence at the prestigious exhibition and positions their announcements as part of a visionary strategy unveiled during or after the event.
Redefining Luxury - 25th Anniversary of Jumeirah Burj Al Arab
On Sunday 01 December, Jumeirah Burj Al Arab celebrated its 25th anniversary, having changed the face of hospitality and helped to build a reputation for Dubai as a global leader in luxury since 1999. As Jumeirah looks to the future with bold expansion plans and a commitment to fostering cultural connections, the brand is reaffirming its commitment to the rich hospitality and pioneering spirit that made it what it is today.
First entry into Africa - Jumeirah Thanda Island and Jumeirah Thanda Safari
Jumeirah is expanding its portfolio with its first entry into Africa, welcoming two iconic destinations to the brand’s international portfolio: Jumeirah Thanda Island in Tanzania, and Jumeirah Thanda Safari in South Africa, both welcoming guests from 1 December 2024. Jumeirah Thanda Island is an exclusive-use remote island in the protected Shungimbili Island Marine Reserve off the coast of Tanzania, while Jumeirah Thanda Safari is situated in one of the most exclusive Big Five private game reserves in South Africa, featuring branded residences, and an exclusive member’s club.
Jumeirah’s move into Africa with this first of its kind offering, highlights the hospitality brand’s ongoing strategy to grow, and diversify its portfolio, and these two new properties reflect the brands ethos of connecting people and culture, through distinctive and meaningful experiences. Jumeirah Thanda Safari will continue to be engaged in several critical conservation programmes, including the flagship Project Rhino KZN - an intensive anti-poaching and conservation collaboration - and the WWF Black Rhino Range Expansion Project, which looks to increase the population of this critically endangered species in the wild. Jumeirah Thanda Island will also continue its attention on ocean stewardship initiatives including coral reef restoration and a programme to protect endangered sea turtles – mirroring long-standing marine conservation initiatives Jumeirah has in place at several properties.
New Opening - Jumeirah Marsa Al Arab
Closer to home in Dubai, Jumeirah Marsa Al Arab is set to welcome guests from the end of Q1 2025, completing the nautical trilogy with sail-shaped Jumeirah Burj Al Arab and wave-like Jumeirah Beach Hotel in Dubai’s architectural icons. The allure of life by the ocean, deeply rooted in Dubai's heritage, has inspired a visionary partnership between trailblazing architect Shaun Killa and Jumeirah. Together, they have crafted an uplifting and revolutionary lifestyle experience at Jumeirah Marsa Al Arab.
Emerging from Dubai’s golden peninsula, against a stunning backdrop of its superyacht marina and the iconic Jumeirah Burj Al Arab, the resort's captivating design and sweeping views position it as one of the Emirate's most prestigious addresses. Every aspect of Jumeirah Marsa Al Arab is a statement of elegance and sophistication—from its grand arrival, and expansive suites where the boundaries between indoor and outdoor living converge, to its spectacular pools and palatial wellness sanctuary with bespoke treatments and holistic therapies to restore balance and enhance well-being. As the sun sets, the resort transforms, revealing an array of exclusive dining venues ranging from the tavernas of Greece to the bustling night markets of Asia, making it Dubai’s most unique culinary destination.
Emerging from Dubai’s golden peninsula, against a stunning backdrop of its superyacht marina and the iconic Jumeirah Burj Al Arab, the resort's captivating design and sweeping views position it as one of the Emirate's most prestigious addresses. Every aspect of Jumeirah Marsa Al Arab is a statement of elegance and sophistication—from its grand arrival, and expansive suites where the boundaries between indoor and outdoor living converge, to its spectacular pools and palatial wellness sanctuary with bespoke treatments and holistic therapies to restore balance and enhance well-being. As the sun sets, the resort transforms, revealing an array of exclusive dining venues ranging from the tavernas of Greece to the bustling night markets of Asia, making it Dubai’s most unique culinary destination.
European Expansion - Jumeirah Le Richemond
Further expansion is also due to take place in Europe, with the operational takeover of Le Richemond in Geneva- Jumeirah’s first property in Switzerland. The legendary property founded nearly 150 years ago in 1875, is situated on the idyllic banks of Lake Geneva in the heart of the city’s bustling business district, and a short walk from the Swiss financial capital’s luxury designer boutiques. Jumeirah Le Richemond will further elevate the guest experience, with the introduction of the brand’s signature wellness and fitness concepts, and an additional focus on bringing its culinary expertise to the banks of Lake Geneva, a city well-regarded for its diverse culinary craftsmanship and innovative spirit.
Upgrades across the global portfolio
In addition to international expansion Jumeirah is also reinvesting in the existing portfolio, including Jumeirah Beach Hotel’s 19 renovated Al Bahar Villas, offering a blend of earthy elegance and barefoot luxury within the lush surroundings of the iconic family destination. Marking a new chapter for the hotel, the new villas promise to turn every stay into a cherished experience, providing a sanctuary where families, and loved ones can make meaningful memories and feel entirely at ease. Available in one-, two-, and three-bedroom configurations, each of the 19 private villas feature generous living spaces and stylish modern interiors with elegant Arabesque finishes, designed by Sahar Al Yaseer of Dubai-born La Bottega UAE.
Jumeirah Dar Al Masyaf has also recently unveiled its collection of reimagined Arabian Houses – to coincide with the 20th anniversary of the property -, nestled along serene waterways and lush gardens just moments from the resort’s secluded beach. The newly refurbished Arabian Houses offer a sanctuary where personalised experiences foster deep relaxation and connection, with each Arabian House featuring a traditional majlis and secluded courtyard along with 9 to 11 private rooms and suites crafted to evoke a strong connection to their surroundings.
Moving beyond just resort villas, Jumeirah Bali has recently welcomed the expansion of its luxury accommodation portfolio with the introduction of exceptional new One- and Three-Bedroom Residences – designed with elements inspired by the Majapahit empire, bringing Bali’s rich historical tapestry to life through intricate carvings and serene landscaping. Set against the dramatic cliffs of Uluwatu and offering direct access to the pristine Dreamland Beach, these residences are a masterful blend of Indonesian tradition and contemporary luxury, designed to provide the ultimate retreat for couples, and multigenerational groups.
Jumeirah.com
