From Cannes to Zurich, Cult Modus has become a sought-after online destination for discerning fashion lovers looking for sophisticated, high-quality pieces that stand the test of time. We sat down with Marina Wagner, the visionary behind this iconic online store, to discuss the art of selecting exclusive brands, the importance of authenticity in influencer collaborations, and what’s next for the store’s growing global presence.
Marina Wagner graces our new digital cover, showcasing her unique vision and unparalleled expertise in curating luxury fashion at Cult Modus. Read on to discover how online fashion store continue to shape the future of luxury fashion with its curated collections and timeless appeal.
Marina Wagner graces our new digital cover, showcasing her unique vision and unparalleled expertise in curating luxury fashion at Cult Modus. Read on to discover how online fashion store continue to shape the future of luxury fashion with its curated collections and timeless appeal.
Your store has become a key destination for fashion lovers. How do you select the brands you carry, and what makes a brand stand out for you?
Marina Wagner: At Cult Modus, I select brands that align with our core values of sophistication, quality, and timeless design. A brand stands out when it combines impeccable craftsmanship with a unique aesthetic that resonates with our clientele. I look for collections that offer versatility—pieces that can effortlessly transition from a business meeting to a luxury resort setting. Ultimately, if I wouldn’t want the item in my own closet, it doesn’t make it into our selection.
You’ve collaborated with several well-known influencers. How do these partnerships impact your store’s visibility, and what do you look for in an influencer to represent your brand?
Marina Wagner: Collaborations with influencers have been pivotal in expanding Cult Modus reach. They help us connect with new audiences and showcase our collections in real-life settings. When choosing an influencer, I prioritize individuals who embody elegance and have a genuine passion for luxury fashion. Authenticity is key—they must align with our brand’s values and appeal to our clientele’s refined tastes.
Marina Wagner: At Cult Modus, I select brands that align with our core values of sophistication, quality, and timeless design. A brand stands out when it combines impeccable craftsmanship with a unique aesthetic that resonates with our clientele. I look for collections that offer versatility—pieces that can effortlessly transition from a business meeting to a luxury resort setting. Ultimately, if I wouldn’t want the item in my own closet, it doesn’t make it into our selection.
You’ve collaborated with several well-known influencers. How do these partnerships impact your store’s visibility, and what do you look for in an influencer to represent your brand?
Marina Wagner: Collaborations with influencers have been pivotal in expanding Cult Modus reach. They help us connect with new audiences and showcase our collections in real-life settings. When choosing an influencer, I prioritize individuals who embody elegance and have a genuine passion for luxury fashion. Authenticity is key—they must align with our brand’s values and appeal to our clientele’s refined tastes.
In a fast-paced fashion world, trends shift quickly. How do you keep your store ahead of the curve and ensure you’re offering the latest in fashion?
Marina Wagner: Staying ahead means keeping a pulse on global trends while maintaining our focus on timeless elegance. I attend fashion shows, work closely with designers, and continuously analyze what resonates with our clientele. This balance allows us to offer both trend-forward pieces and wardrobe staples. Additionally, our direct communication with customers ensures we’re always in tune with their evolving preferences.
What are some of the biggest fashion trends you see dominating the market right now, and how are you incorporating them into your store’s offerings?
Marina Wagner: Right now, there’s a strong focus on combining comfort with luxury. In Cannes, this translates to chic resort wear paired with stylish flats, while Zurich leans towards sport chic complemented by high-end accessories. Our store reflects these trends by offering cashmere suits, luxurious silk ensembles, and statement tweed sets—perfect for creating versatile, fashion-forward looks.
Looking ahead, do you have any exciting upcoming collaborations or projects that your customers can look forward to?
Marina Wagner: Absolutely! We’re currently working on expanding our selection by introducing more exclusive brands that are not widely available. Additionally, we’re planning to launch curated capsule collections that celebrate the fusion of resort and urban styles, perfectly embodying the *Cult Modus* ethos. We’re also exploring new showroom openings to bring our collections closer to our international customers.
Marina Wagner: Staying ahead means keeping a pulse on global trends while maintaining our focus on timeless elegance. I attend fashion shows, work closely with designers, and continuously analyze what resonates with our clientele. This balance allows us to offer both trend-forward pieces and wardrobe staples. Additionally, our direct communication with customers ensures we’re always in tune with their evolving preferences.
What are some of the biggest fashion trends you see dominating the market right now, and how are you incorporating them into your store’s offerings?
Marina Wagner: Right now, there’s a strong focus on combining comfort with luxury. In Cannes, this translates to chic resort wear paired with stylish flats, while Zurich leans towards sport chic complemented by high-end accessories. Our store reflects these trends by offering cashmere suits, luxurious silk ensembles, and statement tweed sets—perfect for creating versatile, fashion-forward looks.
Looking ahead, do you have any exciting upcoming collaborations or projects that your customers can look forward to?
Marina Wagner: Absolutely! We’re currently working on expanding our selection by introducing more exclusive brands that are not widely available. Additionally, we’re planning to launch curated capsule collections that celebrate the fusion of resort and urban styles, perfectly embodying the *Cult Modus* ethos. We’re also exploring new showroom openings to bring our collections closer to our international customers.
Who are the key figures in the fashion world who inspire you, and how have they influenced your business approach?
Marina Wagner: Icons like Gabrielle Chanel and Giorgio Armani inspire me with their vision of timeless elegance and unwavering commitment to quality. Their approach to blending style with function has deeply influenced Cult Modus. I strive to emulate their ability to create collections that transcend trends while staying relevant to modern tastes.
With your store’s reputation for bringing exclusive collections, what future plans do you have for expanding your offerings or reaching new markets?
Marina Wagner: We aim to broaden our reach by establishing more physical showrooms in luxury hubs around the world while continuing to grow our online presence. We’re also planning to collaborate with emerging designers who share our passion for quality and innovation. By diversifying our offerings and maintaining our commitment to excellence, we look forward to connecting with an even wider audience globally.
Marina Wagner: Icons like Gabrielle Chanel and Giorgio Armani inspire me with their vision of timeless elegance and unwavering commitment to quality. Their approach to blending style with function has deeply influenced Cult Modus. I strive to emulate their ability to create collections that transcend trends while staying relevant to modern tastes.
With your store’s reputation for bringing exclusive collections, what future plans do you have for expanding your offerings or reaching new markets?
Marina Wagner: We aim to broaden our reach by establishing more physical showrooms in luxury hubs around the world while continuing to grow our online presence. We’re also planning to collaborate with emerging designers who share our passion for quality and innovation. By diversifying our offerings and maintaining our commitment to excellence, we look forward to connecting with an even wider audience globally.
Instagram: @cult_modus
