The Amber Group was founded by Sonia Irvine, who has worked in F1 for over two decades. Sonia is regarded as a pioneer of F1 nightlife experiences and continues to create the most sought-after events on the F1 calendar. Formula 1 experience consists of race viewing hospitality options as well as post-race afterparties, dining, charity, fashion and tailor-made events throughout the year. In 2021 it will take place in Monaco, Zandvoort, Singapore and Abu Dhabi