Marina Wagner’s journey from a childhood fascination with fashion to the owner of a multi-brand store bridging Cannes and Zurich is nothing short of inspiring. Her early passion for style—manifested in constant outfit changes—evolved into a distinguished career in high-end boutiques. After seventeen years of curating fashion in Switzerland, Marina ventured into entrepreneurship, driven by a vision to create a unique fashion experience. Her stores, now a blend of sophistication and luxury, reflect a seamless fusion of the glamorous resort lifestyle of Cannes and the refined elegance of Zurich. With a thriving online presence and a keen eye for both global trends and local tastes, her business not only caters to diverse clientele but also embodies a personal style and passion. In this interview, we delve into her fashion philosophy, the distinctiveness of her store locations, and her exciting future plans.
Can you share the story behind how you started your Luxury Concept Store “Cult Modus” and what inspired you to enter the fashion business?
Since childhood, I have had a strong passion for fashion. I would change my dresses 5-6 times a day, and this early enthusiasm gradually evolved into a professional career. Over seventeen years, I worked in prestigious boutiques in St. Moritz and Zurich, including Moncler, Dolce & Gabbana, and Gucci. With this wealth of experience, I decided to start my own business, which now brings me immense joy.
Why did you choose Cannes and Zurich as the two locations for your stores? What makes these cities special for you?
My business primarily operates online via Instagram. Zurich, my longtime hometown, and Cannes, where my business partner resides, create a perfect match for our venture. These two cities offer a dynamic blend of business sophistication and luxury resort charm, making them ideal for our thriving business.
Since childhood, I have had a strong passion for fashion. I would change my dresses 5-6 times a day, and this early enthusiasm gradually evolved into a professional career. Over seventeen years, I worked in prestigious boutiques in St. Moritz and Zurich, including Moncler, Dolce & Gabbana, and Gucci. With this wealth of experience, I decided to start my own business, which now brings me immense joy.
Why did you choose Cannes and Zurich as the two locations for your stores? What makes these cities special for you?
My business primarily operates online via Instagram. Zurich, my longtime hometown, and Cannes, where my business partner resides, create a perfect match for our venture. These two cities offer a dynamic blend of business sophistication and luxury resort charm, making them ideal for our thriving business.
What are the key differences in style preferences between your clientele in Cannes and those in Zurich?
The lifestyles in Zurich and Cannes are quite distinct. Zurich, with its international business focus, gravitates towards a more restrained European taste, incorporating practical luxury. In contrast, Cannes, known for its luxury resort atmosphere, embraces sunny, relaxed styles. Our collection caters to both, featuring resort-oriented styles and pieces suited for Switzerland’s cooler weather. We also receive orders from global locations like Miami, Dubai, and Qatar.
The lifestyles in Zurich and Cannes are quite distinct. Zurich, with its international business focus, gravitates towards a more restrained European taste, incorporating practical luxury. In contrast, Cannes, known for its luxury resort atmosphere, embraces sunny, relaxed styles. Our collection caters to both, featuring resort-oriented styles and pieces suited for Switzerland’s cooler weather. We also receive orders from global locations like Miami, Dubai, and Qatar.
Do you see any specific trends or styles becoming more popular in either Cannes or Zurich?
In both locations, there is a noticeable trend towards combining chic and comfort. In Cannes, it’s common to pair cocktail or evening dresses with stylish, comfortable flats. Zurich showcases a blend of sport chic with expensive accessories, such as Hermes bags, reflecting a mix of practicality and luxury.
In both locations, there is a noticeable trend towards combining chic and comfort. In Cannes, it’s common to pair cocktail or evening dresses with stylish, comfortable flats. Zurich showcases a blend of sport chic with expensive accessories, such as Hermes bags, reflecting a mix of practicality and luxury.
How does the store reflect your personal style, and do you incorporate your own fashion preferences into the selection process?
My store’s selection is a true reflection of my personal style. I choose items that I absolutely love and would be happy to have in my own closet. This ensures that every piece resonates with my fashion sensibilities and maintains a high standard of quality and taste.
Tell us about your future plans in the fashion industry.
Looking ahead, my goal is to expand further, adding more amazing brands to our selection and opening additional showrooms and stores around the globe. I am excited about growing our presence and continuing to offer exceptional fashion experiences worldwide.
My store’s selection is a true reflection of my personal style. I choose items that I absolutely love and would be happy to have in my own closet. This ensures that every piece resonates with my fashion sensibilities and maintains a high standard of quality and taste.
Tell us about your future plans in the fashion industry.
Looking ahead, my goal is to expand further, adding more amazing brands to our selection and opening additional showrooms and stores around the globe. I am excited about growing our presence and continuing to offer exceptional fashion experiences worldwide.
Instagram: @cult_modus
