Interview with Sofia, Founder of Emso Closet: A Fashion Journey from Monaco to Dubai

Emso Closet, a new and exciting fashion brand, is making its mark between Monaco and Dubai. Founded by Sofia, a talented designer with a diverse background, Emso Closet is more than just a clothing line—it's a celebration of individuality and elegance.

Sofia's journey into fashion began with a unique blend of experiences. Her passion for fashion, combined with a deep love for Italian culture and high-quality craftsmanship, has culminated in the creation of Emso Closet. As Emso Closet prepares to expand its presence in Monaco and Dubai, Sofia's vision is clear: to offer women the perfect mix of comfort, style, and exclusivity in every piece they wear.

Sofia, could you share a bit about your background and how you began your journey in fashion design? What experiences and influences have shaped your career and the creation of Emso Closet?

My background is somewhat related to fashion, and it has certainly influenced my future creations. Many might be surprised to learn that my bachelor's degree is in Geology and Gemstones. I previously managed an online business in the cosmetics field and have been passionate about photography for nearly a decade. Like many young girls, I was fascinated by fashion magazines, the dresses featured, and creating stylish outfits. Initially, I thought photography would be my entry into the fashion world, and it was for a time. However, I soon realised that the idea of creating a clothing brand had been in my mind for years, and it was finally time to bring it to life. Additionally, I found that finding good-quality clothing that fit my non-standard measurements was challenging, and I know many women face similar issues. That's why Emso Closet is also about designs that flatter every figure.

Can you tell us about the inspiration behind Emso Closet's debut collection? What influenced your choice of natural Italian fabrics like silk and linen?

The inspiration for the debut collection came to me after spending some time in Italy. I adore Italian culture, art, and their high standards of quality and comfort. The designs in the debut collection are very casual yet elegant, with most pieces suitable for both daytime wear and warm summer evenings. Natural fabrics were the obvious choice for this aesthetic. Emso Closet will soon be available in Dubai, allowing us to expand our summer collection and create autumn collections for Monaco and Europe. I love sharing the stories behind each dress, and you can find more of them on the brand's Instagram page.

Emso Closet's initial collection features elegant dresses, sets, and kimonos. How did you decide on these specific pieces for your first launch, and how do they reflect your design philosophy?

I wanted to create a collection that would be the perfect choice to pack for a holiday. In fact, I tested the collection's comfort by wearing the pieces on a holiday in Italy. My design philosophy is simple: whatever you wear should reflect and complement you because you are already perfect! I don't aim to create mass-produced collections because maintaining exclusivity is important to me. That's why many dresses feature unique prints and laces—these details ensure that each piece is one-of-a-kind.

Can you describe the Emso Closet client? What is her lifestyle?

The Emso Closet client is a beautiful, mindful woman who knows exactly what she wants. She has high standards and chooses only the best. She likely loves art, fashion, elegant yet casual looks, and her fashion icons are probably from the '90s—Princess Diana, for example, is a personal favourite of mine, and I love incorporating her style into my collections. She enjoys travelling and prioritises comfort and individuality in her style.

Your brand will soon operate between Monaco and Dubai, two cities known for their distinct styles and high fashion standards. How do you balance and integrate these influences into your designs?

Monaco and Dubai are different but also very similar in some ways. The people in both places share similar standards, and there's a growing integration of European culture in Dubai and Arabic influences in European designs. This cultural exchange has increased the appreciation for elegance and class in both regions. To maintain balance, I follow my standards, continuously raising them to meet the expectations of top clients.

What are some of the key elements or signature details in your collection that you believe set Emso Closet apart from other fashion brands?

The philosophy of the brand, our designs, and our communication with customers are key elements that set Emso Closet apart. I want Emso Closet to be more than just a fashion brand—I want it to be a place where you can express your individuality in a world where everyone seems to be trying to copy someone else.

Looking ahead, do you have any exciting plans or upcoming collections that will expand the Emso Closet brand?

Absolutely! We are already preparing an autumn collection that will be released soon. It will feature premium-quality tweed, silk, and cotton fabrics and surprise you with its designs. Emso Closet will also be officially introduced in Dubai, and we'll announce the boutiques that will collaborate with us.

In Monaco, we are currently offering delivery so that clients can ensure they're getting exactly what they're looking for, with the opportunity to touch the materials and feel them. For the next season, we may even open our own boutique on the Côte d'Azur! Time will tell, and we will do our best to make it happen!