During the latest Milan Fashion Week, German designer Philipp Plein marked a significant milestone, celebrating the 25th anniversary of his eponymous brand with a vibrant showcase of his Spring/Summer 2024 collection. Known for his luxury and premium sportswear, Plein chose the Allianz Cloud in Milan as the venue for this grand occasion, which saw an attendance of over 5,000 guests, including fashion insiders and avid brand supporters. The night was further electrified by performances from US rappers Quavo and Saweetie, adding a layer of entertainment to the already dynamic event.
©YAROSLAV TRESHCHEV
©YAROSLAV TRESHCHEV
At 45 years old, Plein, who heads a self-financed group based in Lugano, Switzerland, oversees a global empire of 110 stores and a workforce of over 700. His brand, which also encompasses Billionaire and Plein Sport, is on track to achieve €225 million in sales for 2023. Plein Sport, in particular, is undergoing a revival with a more accessible and broad approach, signaling ambitious plans for global expansion.
©YAROSLAV TRESHCHEV
©YAROSLAV TRESHCHEV
The evening began with Plein stepping into the arena, warmly welcoming the attendees alongside his son, Romeo Prince, highlighting Milan's crucial role in his success and expressing a hopeful vision for his children's future involvement in the family business. The show transformed the venue into a spectacle of color, energy, and nostalgia, with a catwalk that doubled as a skating rink, surrounded by 1980s-inspired fashion, graffiti art, and a lively carousel, all under the theme of embracing global cultures and eras.
©YAROSLAV TRESHCHEV
©YAROSLAV TRESHCHEV
The collection itself was a homage to the '80s, bursting with color and exuberance, tailored for both men and women. Women's pieces featured dramatic mini-dresses with contemporary graffiti prints, while men's attire included Pop Art-inspired suits and bubble graffiti patterns, all highlighting a blend of elegance and boldness. Philipp Plein's playful use of color and maximalist designs underscore his brand's ethos of celebrating life "at full speed," merging fashion, music, art, and culture into a unique experiential journey.
©YAROSLAV TRESHCHEV
©YAROSLAV TRESHCHEV
