Introducing the unmistakable, unexpected and dramatic physical manifestation of Jaguar as the brand continues its transformation. Type 00 embodies Jaguar’s creative philosophy of Expansive Modernism as it debuts its new brand identity.
The magic of Jaguar is close to my heart – the original British luxury brand, unrivalled in its heritage, artistry and emotional magnetism. This is the Jaguar we are bringing back, and we will create the same sense of awe that surrounded iconic models like the E-type. Our journey has already begun, guided by our original ethos of ‘Copy Nothing’ – and the results will be spectacular.”
ADRIAN MARDELL - CEO, JLR
The magic of Jaguar is close to my heart – the original British luxury brand, unrivalled in its heritage, artistry and emotional magnetism. This is the Jaguar we are bringing back, and we will create the same sense of awe that surrounded iconic models like the E-type. Our journey has already begun, guided by our original ethos of ‘Copy Nothing’ – and the results will be spectacular.”
ADRIAN MARDELL - CEO, JLR
The ‘Type’ prefix is a reference to the brand’s origins, to models like the groundbreaking E-type. The first zero refers to the zero tailpipe emissions. The second symbolises its status as the zero car in our new range. Its visionary design challenges EV conventions with a long bonnet, sweeping roofline, 23-inch alloy wheels, fastback profile and boat tail to create a dramatic silhouette with sophisticated modernist surfaces. This design is made possible by our unique and bespoke Jaguar Electrical Architecture (JEA).
Type 00 is a pure expression of Jaguar’s new creative philosophy. It has an unmistakable presence. This is the result of brave, unconstrained creative thinking, and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen. A vision which strives for the highest level of artistic endeavour.”
PROFESSOR GERRY MCGOVERN OBE - CHIEF CREATIVE OFFICER, JLR
Type 00 is a pure expression of Jaguar’s new creative philosophy. It has an unmistakable presence. This is the result of brave, unconstrained creative thinking, and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen. A vision which strives for the highest level of artistic endeavour.”
PROFESSOR GERRY MCGOVERN OBE - CHIEF CREATIVE OFFICER, JLR