DESIGN DIGEST

Parola Collection from Carpet Edition

News Art
Design: Di Virgilio Veneziano
Words are invisible bridges, capable of forging deep connections which challenge time and space. They are not simple combinations of sounds or symbols, but carriers of meaning, emotion and transformation. Each and every word encapsulates an intrinsic energy, capable of evoking images, feelings and concepts. It is exactly this energy that animates the new Parola collection of rugs by Carpet Edition, designed by the creative duo of Di Virgilio Veneziano and painted by hand by the architect, artist and designer Gianni Veneziano.
Photo: Black Soda
Copyright: carpetedition.com
The collection offers a unique interpretation of words as a catalyst for change, a mirror of the soul and a symbol of human connection. Each rug becomes an unconventional canvas, where marks and brush strokes transform into essential and powerful visual messages, uniting tradition and innovation. The selection of Hemp as a material, combined with manual artistry, inaugurates a new manufacturing paradigm: sublime balance between tradition and experimentation, ancient gesture and contemporary vision.
Photo: Black Soda
Copyright: carpetedition.com
Amore, Eterno and Breath are the three rugs that make up the collection, which give life to three visual poems.
Amore is the universal law on which the universe is based, an invisible thread that interconnects souls, a silent force that supersedes the visible to embrace the infinite. Eterno is that which resonates beyond time. In many cultures, time is conceived not as a line but as a web, where past, present and future coexist and influence each other. Lastly, Breath is the rhythm that connects everything. It is the space between two beats, the moment of suspense where the world stops and reveals its essence.
Photo: Black Soda
Copyright: carpetedition.com
Three messages for a future that, like an invisible bridge, connects the generations that conserve knowledge, emotions and values. Handing down words means preserving the language, delivering a living memory and a priceless heritage for those to come.
Photo: Black Soda
Copyright: carpetedition.com