With global offices to support a far-reaching vision, Rockwell Group is an interdisciplinary architecture firm that emphasizes innovation and thought leadership in every project. Founded in 1984 by David Rockwell and led by partners Shawn Sullivan and Greg Keffer, we create extraordinary experiences and built environments the world over.
Rockwell Group has unveiled its latest project: Din Tai Fung NYC, a restaurant rooted in tradition, family, and authenticity. Tasked with designing the new flagship 2323m² restaurant, Rockwell Group Partners David Rockwell and Shawn Sullivan have brought the cultural artistry and theatrics of Din Tai Fung’s cuisine to life, drawing inspiration from the dynamic Theatre District just outside its doors.
The main design goal was to capture the energetic atmosphere of the world’s most renowned theatre district. To achieve this, each restaurant section is styled like a stage, combining striking shapes, vibrant colours, and dramatic lighting. The designers played with scale to highlight theatrical elements, incorporating bold light fixtures, flowing curtains, and oversized artwork, creating the sensation of "rooms within rooms." Intricate details, such as the ornate ceiling above the main dining area, enhance the brand’s distinctive ‘social dining’ concept. A traditional palette of red, jade, green, and gold further adds to the sense of grandeur throughout the space.