In the rapidly evolving world of artificial intelligence, the fusion of AI and design is reshaping the creative industry. Julien Gosselet combines a self-taught design background with cutting-edge AI tools to craft innovative marketing strategies. In this interview, he shares insights on how AI is transforming creative processes, the future of communication, and the balance between human creativity and technology.
IPREMIUM: Can you tell us about your journey into AI and design? How has your self-taught background influenced your approach to these fields?
J.G.: My self-taught design journey pushed me to explore AI freely. It has enhanced my creativity by automating routine tasks, allowing me to focus more on strategy and creating personalized brand experiences.
IPREMIUM: In your opinion, how is artificial intelligence changing the landscape of creative design? Can you provide examples of how AI has impacted the way designers approach projects today?
J.G.: AI is revolutionizing creative design by automating repetitive tasks and improving efficiency. It enables designers to generate ideas quickly, test concepts, and personalize designs. For example, AI tools can create dynamic visuals and tailor content for different audiences, making the design process faster and more effective.
IPREMIUM: As a specialist in communication and marketing with AI, what trends or shifts do you foresee in the near future? How should brands prepare for these changes?
J.G.: I see AI driving hyper-personalization and data-driven marketing strategies. Brands should prepare by investing in AI tools that analyze customer behavior and automate the creation of personalized content, making interactions more relevant and efficient. This will help them stay competitive in a constantly evolving market.
IPREMIUM: You mentioned that you use AI to create viral content. What role does AI play in predicting and creating content that resonates with audiences across industries?
J.G.: AI helps identify patterns, optimize timing, and generate engaging visuals, making content more likely to go viral across different industries. By understanding what resonates with specific audiences, AI can tailor content to maximize engagement and reach.
IPREMIUM: What are some of the most exciting AI tools you’ve worked with recently? How do they help blend creativity with innovative marketing strategies?
J.G.: Recently, I’ve enjoyed working with AI tools like MidJourney and ChatGPT. They enhance creativity by quickly generating visuals and copy, allowing me to focus on refining innovative marketing strategies and delivering more personalized content. These tools have become integral to my creative process.
IPREMIUM: How has artificial intelligence influenced your personal design style? Has it expanded your creative capabilities or challenged you to think differently?
J.G.: AI has expanded my personal design style by introducing new techniques and perspectives. It challenges me to think differently by automating certain tasks, allowing me to experiment more freely and focus on innovative ideas and concepts. It’s a tool that complements my creativity rather than replacing it.
IPREMIUM: How do you see the future of AI in communication and brand marketing? How will AI reshape the way brands interact with their audiences?
J.G.: I see AI transforming communication and brand marketing by enabling more personalized and real-time interactions. Brands will use AI to analyze data, predict audience preferences, and tailor messages, fostering deeper connections and more engaging experiences. It’s about creating a dialogue that feels natural and intuitive.
IPREMIUM: As someone deeply involved in AI and design, how do you envision the collaboration between AI and human creativity evolving over the next decade?
J.G.: I believe that true creativity comes from humans. Over the next decade, the collaboration will involve AI enhancing our abilities, but the core of innovative ideas, emotional depth, and unique perspectives will always stem from human creativity. AI will serve as a powerful tool to bring those ideas to life in new and exciting ways.